Fulfilling the promise of partnering

Mark Darby – Founder & Principal

Prior to ALLIANTIST Mark led the UK extended enterprise consulting activity for Deloitte, and before that designed and built Reuters first global alliance programme. He was also instrumental at The Rank Group over eight years with its alliances, strategic sourcing and supplier relationship management activity. Having operated for nearly twenty years across the value chain as advisor, supplier, customer and partner in working with global and international organisations like HP, Deloitte, Reuters, Cisco, IBM, Siebel, Fujitsu, The Rank Group, BT, the UK Public Sector and many small and medium size enterprises, Mark is well placed to share his experience and make a real difference quickly.

Mark is the author of ALLIANCE BRAND: Fulfilling the Promise of Partnering, the book that demonstrates how to get a positive reputation and results from alliances. Mark also has an MBA from the University of Reading where he carried out extensive research on alliances, and, he is a contributing author to the Strategic Direction module of the Henley Management College MBA.

He is a Member of the Institute of Directors, and of IACCM, the International Association for Contract and Commercial Management, one of the leading bodies focusing on the theme of Commitment Management ( He is also a Fellow of the Chartered Institute of Management, a Member of the Chartered Institute of Marketing, a Member of the Chartered Institute of Purchasing & Supply as well as a Member of Association of Strategic Alliance Professionals (A.S.A.P.) and ex Board Director of the European branch of A.S.A.P. Mark is also a regular speaker on partnering and alliances and has been published in a number of business journals.

Contact Mark on +44 (0) 7795 237747 or email


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